Freddie was born in Maastricht in the south of Holland, where she grew up eating at local Dutch snackbars. Looking to travel further afield, she moved to Amsterdam when she was 17 years old, where she studied Fashion and Advertising before moving to London. While working at a boutique advertising agency, Freddie followed her passion for food in her spare time by running pop-ups all over London, exploring various styles and formats. Her sandwich and snack stall at Bermondsey’s Druid Street market saw her win the ‘Best Street Food’ title at the prestigious Young British Foodies awards, and in summer 2016 she released a best selling recipe book, Pickled, in celebration of all things pickled and fermented. Freddie decided to make her passion for food full-time and took on a role as marketing and PR manager for World’s 50 Best restaurant Lyle’s, working alongside James Lowe and his business partner John Ogier. After five years with Lyle’s, Freddie made the leap to pursue her own solo venture, launching a successful crowdfunding campaign in order to open her first bricks and mortar site, Snackbar, in August 2019.